At the same time, the circular area is used to visualize the turnover of the respective product. The company’s products are presented in a matrix in which the relative market share is compared to the real, future market growth. The BCG matrix is a type of diagram developed by the Boston Consulting Group that is used to plan the company’s strategic orientation. target values and areas marked by coloring. Thus, more data can be displayed without additional diagrams.įurther highlights of our bubbles are the completely freely configurable grid, the trend line and additional lines, e.g. In addition, the deviation from the values of the fourth data series to the values of the fifth data series is formed and represented as a further circle segment. This is formed from the fourth dimension. The highlight is the possibility to represent a fraction of the value for the circular area as a circular section. The third data series is depicted as the area of the individual circles. The first two values from the x- and y-axis data series are mapped in to a cartesian grid. This is why they stand out from “standard” bubble charts, because those are only able to handle a maximum of 3 data series. The graphomate bubbles are able to visualize 5 series of data in one graph. Today we would like to examine a specific use case: a dynamic BCG Matix usable as a filter element. In a former blog post we already wrote about our graphomate bubbles in general.
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